Uppsala Stadsteater

Website, Illustration/animation, 2022

I created illustrations and animations for the new website of Uppsala City Theatre. The youth section and three key categories—Children & Families, Youth, and Schools—each received a fresh look with dedicated illustrations and animations.

The main illustrations were designed to allow various components to be extracted and used for the subcategories of each section. The challenge was to resonate with a sensitive target audience while adapting themes and color palettes accordingly. The goal was to convey playfulness and curiosity without leaning too childlike.